How Art Made The World

The leaders of most modern countries exploit a powerful political tool - the power of images. These techniques, in fact, were invented thousands of years ago by the leaders of the Ancient World. But how do politicians actually use images to persuade us - often without us even knowing? How did they do it thousands of years ago?

When we watch a good film, something extraordinary happens. We become so involved with what's going on that we feel we are living the story ourselves. Films enchant, terrify and inspire us, yet their visual storytelling techniques are not a modern phenomenon; in fact, they go back to the ancient past. But how did film really get its ability to transport us to other worlds? Where did the ingredients of visual storytelling come from?

In our daily lives, we are bombarded constantly by images. But there is one image whose power over us is strangely mesmerizing. It terrifies and yet reassures us — it is the image of death. We build grave yards, and we even carry pictures of the dead. But why? What makes us surround ourselves with constant reminders of death? Experts think this preoccupation is rooted in the human mind; unlike animals, humans understand the inevitability of their own death and in fact can imagine a world in which we are no longer alive.

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