Grails: When Sneakers Change the Game

Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.